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The Revolution Awards 2004: Best integrated marketing campaign

, which will be in the shops this year. To drive traffic to the site, Dyson used banner advertising ...

The Revolution Awards 2004: Creative award

piece of rich media that could be used in several digital formats - banners, Overlays, a viral email ... phenomenon. The average clickthrough on banners rose 23 per cent and the online campaign reached more than ...

Teen Web Sites: Tap into the teen market

't use 'minging' or 'blinging' if they're passe," adds Maletta. Oxy has run the standard banners ...

Lever Faberge takes Lynx Touch brand to Maxim Online users

The promotion is part of an integrated online ad campaign for Lynx. Digital agency dare developed the creative using Overlays and banner ads. Maxim Online is devoting the majority of space on its homepage to one of the models featured in the campaign. Visitors will be able to interact with her image via ...

 

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