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Just breaking: Top 10 breaking banners by impressions - (1-30 September 2004)

ART product. Top 10 campaigns are based on the page impressions of new banners over the period ...

Insurance: Insurers explore the power of digital

.com and moneysupermarkets.com. "We aren't doing as many banner campaigns as a couple of years ago. We are able to generate ... with overlays and banners. "We aren't moving away from direct response but we are extending our strategy," says ... to sponsored links and affiliates, which account for 90 per cent of online activity. It only runs banners ...

News Analysis: Agencies attract new investors

seeing serious budgets outside direct-response work such as search and CPC banner campaigns. Blackburn ...

Online Advertising Report: Creative budgets online - Putting a price on creativity

is reflected more in quantity than quality - the brief is for 10 cheap banners rather than three well-produced banners." Agencies, along with many clients, continue to argue that quality counts, even for PPC ... process, particularly as attention extends beyond the search and CPC banner campaigns that have helped ...

Online Advertising Report: Creative budgets online - Putting a price on creativity

is reflected more in quantity than quality - the brief is for 10 cheap banners rather than three well-produced banners." Agencies, along with many clients, continue to argue that quality counts, even for PPC ... process, particularly as attention extends beyond the search and CPC banner campaigns that have helped ...

Vox pop: What is the significance of a record rise in ad spend?

with banner ads and skyscrapers and through e-bulletins from our web site. For consumer advertising there are branding benefits through banners and microsites. In the first half of this year we focused on placement ...

Vox pop: What is the significance of a record rise in ad spend?

with banner ads and skyscrapers and through e-bulletins from our web site. For consumer advertising there are branding benefits through banners and microsites. In the first half of this year we focused on placement ...

More Than in £900k web-branding push

the end of October, with a homepage takeover by overlays and expandable banners. Jon Sellors ... ." The company is also running an acquisition drive for its product range using banners and paid-search listings ... insurance, and home and breakdown cover, will also be promoted. Glue London developed the banners ...

Barclays raises web profile in brand push

starts in September with a new TV push, a series of banners and the launch of a deeper microsite ...

A&L banks on the web

advertising, chiefly banners and buttons, will be bought through media agency MediaVest Manchester. He says ... horizontal banners, to 200 x 200 and 120 x 90 banner buttons. However, all creative features simple, offer ...

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