28 Jan 2004
| by Philip Smith,
is backed up with online banner advertising for the site. "It aims to empower users with the tools ...
16 Jan 2004
| by Emily Booth,
Users link through to a mini DAL (dedicated advertiser location) from interactive ads and banners on the top-level menu and in the games section. The mini DAL promotes the new year's special offers on a range of Peugeot vehicles.
The Mini DAL shows a static page with pictures of the Peugeot 206 Fever ...
15 Jan 2004
| by Emily Booth,
The main aim of the second phase is to widen the overall reach of the online campaign and its creative, to strengthen brand positioning and drive usage.
New creative from AKQA aims to demonstrate the benefits of Yell.com through a series of quirky scenarios which appear as skyscrapers, standard banners ...
07 Jan 2004
| by Emily Booth,
The region-specific campaign uses banner ads that click through to the M6 Toll website , a site ...
banner appears above Multimap's maps and a half banner appears beneath them, to tell users about the new ...
that the banners only appear on screen when users are consulting maps of areas surrounding the M6 means that there ...
01 Jan 2004
| by Charlotte Goddard
Yahoo! UK Ireland is targeting ABC1 men with banner and viral activity as part of an integrated...competition to win a 'weekend of wealth and luxury'.
The game is being promoted online, via a banner ...
01 Jan 2004
are based on the page impressions
of new banners over the period. For more information, call 020 7549 4343 ...
01 Jan 2004
| by Rob Gray
-response digital marketers be investing most of their time and money in?
The banner often plays a central role ...
free 10 bet' from Mecca. Banner ads have received some bad press of late with criticism levelled ...
. Indeed, the banner has become an ad format in need of good PR.
However, when the IAB carried out a ...
01 Jan 2004
, MTV and COI.
1 MSN 8 - AKQA
We start with an expandable banner (on lastminute.com). No irritating ...
, by comparison, getting the Mini to jump out of this banner (on whatcar.co.uk) seems pretty tame, but, for all ...
, but this one on msn.co.uk is one of my favourites. Using rich-media, the banner ad and skyscraper interact ...
01 Jan 2004
, content design (£10,000-£20,000, according to the DMA), banner ads in the Sky Active walled garden (if ...
that doesn't incorporate video, including banners and buying in 40,000-50,000 names and addresses ...
Reunited or Fish4), or they can run banner ads to drive people to their DAL. Banners can support an iTV ...
01 Jan 2004
| by Charlotte Goddard
at Littlewoods Casino.
TBG is also working on another campaign involving pop-ups, pop-unders and banners, which ...