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Trailblazer: Stretching SPACE

how a new format, called SubLines, will change the banner options that web sites can offer advertisers....to generate web site registrations through a banner campaign, for example, or encourage potential car buyers ... , elaborates: "The most obvious example is where banner A is not working but banner B is and, using this information, banner A is removed from the campaign and replaced with banner B. We work like this every day ...

Just breaking: Top 10 breaking banners by impressions (1-30 November 2004)

10 campaigns are based on the page impressions of new banners over the period. For more information ...

Twentieth Century Fox in online push

The comedy, starring Queen Latifah and supermodel Gisele Bundchen, will be promoted via a takeover of the Monkeyslum homepage with the yellow branding of a New York taxi. The deal includes banner ads on Monkeyslum.com, editorial links to the official film site via the competition section, and editorial in HTML newsletters ...

DreamWorks pushes Shrek 2 DVD with viral products online

. Banner ads on children's web sites and destinations such as AOL, Yahoo! and Lycos were developed ...

Campaign of the month

with Times Newspapers (TNL), and included email, banner and in-paper promos across News International ... -based animated banners, skyscrapers, and buttons on News International's online properties drove traffic ...

News Analysis: Net finds the hard-to-reach teens

teens to go online and interact unless the site offers a reason for them to do so. Banner advertising ...

 

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