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Heinz and WeightWatchers team up for recipe ideas

is promoted through banners on the WeightWatchers site and emails sent to a database of previous competition ...

ITV Online launches personal finance website to back Make Me Rich

The site brings opportunities to advertisers, who can run banner formats on the site and cross promote products across ITV's portfolio of sites. Content includes news, features and information from the series with tips from financial advisers. It gives help to consumers on managing personal finances ...

Npower: Npower turns on to digital

orbs work well visually, and add a bit of creative flair and stand-out to our banner ads," says Peake ... . On average, 45 per cent of recipients opened the email and 16 per cent clicked to the microsite. Banner ads ... . This included banners on Yahoo!'s home page from 6.30-10.30am on the day and an MPEG on the microsite. Developed ...

Nickelodeon unveils web game for show

The push involves an online media campaign, incorporating ads, partnership content and an online game. Rich-media ads include overlays, Skyscrapers, MPUs and expandable banners. The animated show is based on a character whose job is to govern the four elements and maintain world order. It has been ...

Account wins

to redesign its site (www.Djsounds.com) and run a Europe-wide banner push to promote one its products ...

Digital leaders: Ten of the best that broke on the web

broke, his cult status was secured. The online push also featured viral video clips and banners. Matt ... that let users compose their best shot. For example, a banner on Guardian Unlimited revealed a slideshow ... via email and text. Overlays, MPUs and banners, planned by Initiative Media, drove traffic ...

Analysis: Cable firm eyes video on demand

-style portals, which let viewers watch what they want. This could lead to sponsorship deals and banners. Sky ...

Analysis: Telewest saves on duplication

," she adds. Duplication can happen when users compare products online. They may click a banner, browse ... on a search link or interact with another banner. Buying processes are often complex. Yet ...

The Revolution forum

response; advertisers can book every banner and button ad during a session, effectively without ...

British Red Cross in first aid drive online

. It was charged with developing all marketing material, including online banners, brochures and ads ...

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