Sony launches major digital drive to back Bravia launch
02 Nov 2005 | by by Emma Rigby
the content. The campaign includes video banner advertising in MPU formats. There will also be an in ...
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Jobs | Agency Showcase | Ad creativeUniversal backs King Kong launch with online push by Jam
07 Dec 2005 | by by Emma Rigby
Rich media creative uses iconic scenes from the film including the grapple with a tyrannosaurus rex and the finale on top of the Empire State Building. Media used includes expandable banners, skyscrapers, overlays and video MPUs and the campaign will run across more than 50 international territories ...
Kenwood to offer online shop by Xmas
13 Sep 2005
The retailer is playing on its roots as a devotee of in-store demonstration by building an online community for its target audience of 30 to 50-year-old women, where they can find out about Kenwood products. Kenwoodworld.com, which will have an e-shopping facility by Christmas, will be pushed in a series of banners ...
Disney World invests in online to attract more visitors
07 Sep 2005 | by by Emma Rigby
of the rich-media ad campaign, which uses a combination of standard banners and Eyeblaster formats, has been ...
AA backs £18m You've got AA friend debut with microsite and online ads
18 May 2005 | by by Emma Rigby
LONDON - AA Road Services is launching a microsite and online banner campaign to support its new...though to find out about its products and services. The banner takes creative from the new TV ad ... were delivered safely. For example, one banner features 18 women holding 18 babies and drives users ...
Celebrity Love Island online campaign to generate hypothetical offspring of contestants
16 May 2005 | by by Emma Rigby
will use overlays, MPUs and expandable banners placed across sites including MSN.co.uk, handbag ...
Toyota runs extensive online campaign for RAV4 Virgin Radio deal
10 May 2005 | by by Emma Rigby
as well as a banner campaign while Virgin Radio's 145,000 opt-in members will receive personalised ...
Hasbro puts £120k into web presence
09 May 2005 | by Emma Rigby
will be able to click on each of Hasbro's brands to explore a bespoke microsite. A rich-media banner and email campaign will support the relaunch. The banners will link to the shop and drive users ...
Renault targets sports car enthusiasts with viral push
09 May 2005 | by Emma Rigby
micro-site (www.vavavoom.co.uk) and online banners will be used to support an above-the-line promotion ...
