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Just breaking: Top 10 breaking banners by impressions (1-30 November 2004)

's Internet ART product. Top 10 campaigns are based on the page impressions of new banners over the period ...

Creative review: Gary Sharpen executive creative director, Red Cell Response

simple banner and the statement 'Most people think of me as a dull banner', followed by the question 'You ... of interaction: letters falling off, different choices and more. It then turns into an expandable banner ... This is a simple idea that really gets the point across. It starts as a regular banner: 'GTI is now ...

BT pushes online accounts with new web advertising

response banners to drive registrations. Users are given practical examples of how online account ... numbers as often as they like and access free directory enquiries. A Flash-based banner pushes ... their friends and family online with BT. An expandable banner invites users to roll their mouse over ...

Account wins

.net's video content with a supporting banner. Agency Moonfish has won The United Co-op Travel Group account ...

Market snapshot: Brands reap network rewards

- a web site owner - displays a banner or link on its site for a merchant - the brand or advertiser ... hypothetical example of an airline displaying a banner on an affiliate web site. "Let's say the banner is about ... and acting as if they were doing the affiliate a favour by letting them display their banner on a site ...

Tesco rolls out 'get in shape' campaign

The company worked with interactive agency Harvest Digital to create the promo, which involves banners with seasonal messages inviting users to get themselves and their finances into shape after ... four Champneys resorts in the UK. Users clicked through from banners on MSN, AOL and Yahoo to the Tesco ...

Quiz of the year: How well do you remember 2004?

product range of which national operation? 3. An online ad banner furore was sparked after which online ...

Campaign of the month

fun skyscrapers and banners in its first online brand-building campaign, and generated more sales ... skyscrapers and banners, and expandable banners, along with sponsorship of the hotmail and MSN homepage and a ... -life-insurance-directory.co.uk. Pet cover was promoted through sites such as ourdogs.co.uk, while home insurance banners were ...

Diary of a campaign: Meeting the creative challenge

should be used? Banners, buttons? Should there be a campaign page? An email campaign? Everyone ... you want to do the job of a poster online or take the user on a journey?" someone asks. "Will banners ... to 'scamp stage' as a banner ad, with eyes that follow the user's mouse as it moves and the tag-line 'How ...

Online recruitment: Job sites build on boom years experience

blurred," says Tim Elkington, managing director of Enhance Media. "Job boards may have to look for banner ...

 

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