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Just breaking: Top 10 breaking banners by impressions - (1-31October 2006)

10 campaigns are based on the page impressions of new banners over the period. For more information ...

Masterclass: The Revolution Masterclass on beating bannerblindness

online ads and beat so-called banner blindness by actually engaging consumers. But, despite his agency ... selling their wares. He argues that the main issue concerning the online advertising market is not banner ... interacted with rich media. Measuring how many users click on a banner is unhelpful as this doesn t take ...

Sony Bravia: Campaigns like no other

broadcast or banner advertising, where we can control the messaging. On these social media sites, the user ...

Owen on digital media: Leave the big dumb agencies by makingpoverty your friend

, we re actually in danger of producing mini TV ads within banners and MPUs - exactly the sort of thing ...

Canon seeks digital agency for new site

with Banner Corporation. ...

Boon for creativity as IPA shakes up online advertising

The initiative will pave the way for greater creative flexibility by allowing higher levels of animation and content within banner and skyscraper ads. The current industry standard is between 12k and 15k for banner ads and skyscrapers, doubling these files to a 30k limit will not only improve ...

Just breaking: Top 10 breaking banners by impressions

TOP 10 BREAKING BANNERS BY IMPRESSIONS (1-30 September 2006) 1 BT Today, Tomorrow, BT Total Broadband 2 CISNet Someone's got the HOTS for YOU 3 AutoTrader Sell your ... 10 campaigns are based on the page impressions of new banners over the period. For more information ...

Quantas ads adopt 'where are you?' tag

The promotion aims to use the creative ads from the Tourism Australia marketing to sell the airline's services, which include packages to the country, complete with internal flights and stop-over options. The campaign, which was created by digital agency Play, features rich and standard banner ads ...

Vox pop: Is the age of the interruptive online ad nearing an end?

imagine this in any other media? A banner that unfurls in front of your TV every 10 mins? Annoying ... content - enabling a virtual microsite in a banner. Brands are engaging more on users' terms. That doesn ...

Web analytics: Data helps point the way for Virgin

certain agencies, but may only cover one specific email campaign or banner or paid-search campaign. We ... site from a banner, but not what they did on the web site. It is much more difficult for them to track ... destinations to watch matches while sipping a cocktail under the banner 'Love Football'. Meanwhile, 'Hate ...

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