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IPC signs ad 2-one for consumer titles

The agency will take on banner inventory sales for web sites in IPC divisions Southbank, Ignite, Connect and TX, following a pitch against Unanimis. It follows a two-year relationship in which ad 2-one ... sell banner inventory across web sites for Southbank titles, such as Marie Claire, Ideal Home ...

Orange builds branded site in Times deal

The nine-month sponsorship of the Work Revolution section of The Times and Times Online aims to raise the profile of Orange Business Services and drive traffic to its web site. The deal includes an Orange-branded microsite, containing articles, banners and MPUs. The web site aims to provide ...

Video advertising: Cope with TV convergence

TV sell or standard web sell. "It is not just about sticking banners and buttons around content. Of course, people can do their own streaming through banners and Skyscrapers already, but, at the same time ...

MSN unveils World Cup channel with player diaries

The campaign, created by MRM Worldwide, includes banner and rich media ads to promote the MSN "Road to the World Cup" portal . The portal's content includes individual player diaries on MSN Spaces, a Search Shootout penalty game and a Fan Zone Spaces competition. The exclusive content ...

The Revolution Masterclass on cross-media planning

sticking an ad in a newspaper and running a few banners across the site is not a cross-media campaign," he ... or multimedia optimisation. In reality, the latter makes up much of what still goes on under the banner ...

Just Breaking: Top 10 breaking banners by impressions - (1-31 January 2006)

Intermedia's Internet ART product. Top 10 campaigns are based on the page impressions of new banners over ...

Channel 4 pushes Factual arm with new 'expandable overlays'

the programmes are transmitted, and will include banners streaming video trailers, as well as the broadcast ...

Channel 4 pushes Factual arm with new 'expandable overlays'

Unlimited is transmitted, and will include banners that stream video trailers to users, as well as providing ...

The Revolution Web Hosting Report, sponsored by Hostway: Hosts meet new demands

." Richer campaigns Online advertising has also changed and even the humble banner has been extensively ... banners, incorporating streamed and RSS (Really Simple Syndication) feeds. However, this drive is also ...

Camelot plans to beat the odds

to adapt, she says. "We launched our online games with announcement campaigns using banners and various ...

 

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