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Web analytics: Data helps point the way for Virgin

certain agencies, but may only cover one specific email campaign or banner or paid-search campaign. We ... site from a banner, but not what they did on the web site. It is much more difficult for them to track ... destinations to watch matches while sipping a cocktail under the banner 'Love Football'. Meanwhile, 'Hate ...

Vital statistics: This month

at the idea of submitting personal details and only three per cent regularly click on banner ads. Jokes ... high compared to other methods such as banners." "However, the research also shows some real problems ...

Group360 launches digital direct marketing division

Liquid360 will act as a specialist online DM arm for the group, which already includes direct marketing agency Communique360, and will offer website build and design, e-commerce business solutions and online marketing including banner advertising, SMS, e-CRM and sponsored search. The digital arm has ...

MSN unveils World Cup channel with player diaries

The campaign, created by MRM Worldwide, includes banner and rich media ads to promote the MSN "Road to the World Cup" portal . The portal's content includes individual player diaries on MSN Spaces, a Search Shootout penalty game and a Fan Zone Spaces competition. The exclusive content ...

Land Rover backs G4 with online competition

the competition in real time. Emails sent to the Land Rover database, and banners on Land Rover sites ...

 

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