Behavioural targeting: How online ads got personal
21 Jun 2006
user is served a banner on Virgin Money, offering two Virgin Money products: a credit card and life ...
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Jobs | Agency Showcase | Ad creativeEditorial: It's time for UK talent to step up
20 Jul 2006
. At the Cannes Lions ad awards, MSN's sponsorship of the 'Cyber Lions' was hard to miss. Giant banners surrounded ...
Just breaking: Top 10 breaking banners by impressions (1-31 April 2006)
21 Jun 2006
's Internet ART product. Top 10 campaigns are based on the page impressions of new banners over the period ...
Terminator 1: Ideas from the 'flair' agencies might not smell of roses ...
21 Jun 2006 | by Omaid Hwaizi, director of difference at Crayon Direct Advertising
project manager (the fifth in six months) had limply presented some banner concepts so banal that Steve ... laughing and went to tell his marketing director that the agency, with its horticultural banners, hadn ...
Creative review: Caitlin Ryan executive creative director, Proximity London
21 Jun 2006
Colour & Style Saatchi & Saatchi Germany A sweet, little, interactive banner for Ariel ...
Campaign of the month: Audi
21 Jun 2006 | by Danielle Long
to RS4 advertorial. The Audi RS4 spider would creep out from expandable rich-media banners and take over ...
Video advertising: Cope with TV convergence
21 Jun 2006
TV sell or standard web sell. "It is not just about sticking banners and buttons around content. Of course, people can do their own streaming through banners and Skyscrapers already, but, at the same time ...
MSN unveils World Cup channel with player diaries
07 Jun 2006 | by by Danielle Long
The campaign, created by MRM Worldwide, includes banner and rich media ads to promote the MSN "Road to the World Cup" portal . The portal's content includes individual player diaries on MSN Spaces, a Search Shootout penalty game and a Fan Zone Spaces competition. The exclusive content ...
Aero drives demand with takeover of New Woman site
26 May 2006 | by by Danielle Long
banner ads, editorial from publishing partner Random House and a competition for users to have a short ...
The Revolution Masterclass on cross-media planning
19 May 2006
sticking an ad in a newspaper and running a few banners across the site is not a cross-media campaign," he ... or multimedia optimisation. In reality, the latter makes up much of what still goes on under the banner ...
