Levi's takes moonbathing strategy online
29 Mar 2006 | by by Emma Rigby
A banner campaign on MSN Hotmail will feature creative based on Bartle Bogle Hegarty's "moonbathing" ad campaign -- and things people do at night, to target 15- to 24-year-olds. First, users see a video streamed into a banner. Then viewers type into the ad what they did last night. The posted ...







