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Just breaking: Top 10 breaking banners by impressions - (1-31October 2006)

10 campaigns are based on the page impressions of new banners over the period. For more information ...

Boon for creativity as IPA shakes up online advertising

The initiative will pave the way for greater creative flexibility by allowing higher levels of animation and content within banner and skyscraper ads. The current industry standard is between 12k and 15k for banner ads and skyscrapers, doubling these files to a 30k limit will not only improve ...

Sony set to intrigue audience with Will Ferrell movie push

includes banner advertising on sites such as Channel 4, The Guardian, Times Online, Empire Online and Yahoo!. It aims to encourage users to interact with the ads. One banner prompts users to type what they would like ... Fiction trailer". It then streams the trailer within the banner. Penny Bennison, promotions manager ...

Just breaking: Top 10 breaking banners by impressions (1-31 August 2006)

impressions of new banners over the period. For more information, call 020 7549 4343 (www.thomson-intermedia.com). ...

LA Fitness rolls out first online campaign to attract members

A promotional offer of a free month's membership is being used to encourage people to join up. The online campaign features Flash and banner ads across a number of sites, including MSN, Handbag and Yahoo. These aim to drive traffic to the LA Fitness site where users can gain more information. The campaign aims ...

Tesco backs school club with online ads

Now in its second year, the scheme offers Tesco customers the chance to acquire sports equipment, kit and professional coaching sessions for their chosen school or club. Online banners and the site (www.tesco.com/sport) were created by integrated agency Arc Worldwide, which was hired by Tesco in July ...

Sony targets social networking sites for Marie Antoinette

The online campaign is targeting 16- to 25-year-olds with banner, MPUs and flash overlays, which will run across youth-orientated and social networking sites such as Piczo , Get Lippy and Refresh . The sites will run interactive promotional activity including SMS and instant message campaigns in addition ...

Group360 launches digital direct marketing division

Liquid360 will act as a specialist online DM arm for the group, which already includes direct marketing agency Communique360, and will offer website build and design, e-commerce business solutions and online marketing including banner advertising, SMS, e-CRM and sponsored search. The digital arm has ...

AdLink to work with The Phone Book in BT deal

The deal will mean AdLink working alongside The Phone Book 's in-house sales team, to extend the site's design and technology to include skyscraper, banner and MPU advertising units. The deal also ... the introduction of more new advertising units, such as a wider banner portfolio -- one of many online ...

BP turns to web for carbon neutral project

to the creation and maintenance of the site, OgilvyOne has also created banner advertising to drive users ...

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