Masterclass: The Revolution Masterclass on beating bannerblindness
31 Dec 2006 | by Suzy Bashford
online ads and beat so-called banner blindness by actually engaging consumers. But, despite his agency ... selling their wares. He argues that the main issue concerning the online advertising market is not banner ... interacted with rich media. Measuring how many users click on a banner is unhelpful as this doesn t take ...







