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Currys boosts integrated strategy

Currys is beginning to experiment within the digital medium to go beyond the standard banner. The move comes as the retailer looks to promote its product range before Christmas. This expansion ... will use multiple units, an MPU and banner, to illustrate the convenience of buying online to collect in ...

Just breaking: Top 10 breaking banners by impressions (1-31 November 2007)

TOP 10 BREAKING BANNERS BY IMPRESSIONS (1-31 November 2007) 1 The National Lottery Play online now 2 Toyota Do something memorable 3 Cornhill Quality car insurance 4 McDonald's Restaurants Gimme da works! 5 O2 ...

Analysis: Microsoft buys into Facebook

Both internet companies had allegedly been courting the social networking behemoth with the hope of cashing in on its massive user base. Microsoft already supplies banner advertising to Facebook in the US following a deal signed in 2006, but this extended alliance takes its remit into international markets ...

E-commerce: Social storefronts

, the consumer who clicks on a banner advertising iTunes, Amazon or eBay is directed to the e-tailer s own site ... the traditional banner-through-to-web-site model. Acceleration s own figures suggest that click-through rates ... market to establish a presence that goes deeper than a few strategically placed banner ads. For instance ...

Market research: Get to the truth with web 2.0

as with an email campaign to the previous year s respondents, banners on MSN and Yahoo!, pop-ups and site links ...

Just breaking: Top 10 breaking banners by impressions (1-30 September 2007)

1 Trader Media Ltd Auto Trader.co.uk; Buying a Used car? 2 Skype Free phone calls ... worldwide ... forever ... 3 National Lottery Free £1 play. Sign up now! 4 Property Finder Time to get some space? 5 O2 Discover our best offers online 6 Sky...

£1m digital boost for New York campaign

with an interactive map. Interactive banner ads will also run on heavily trafficked web sites such as Google ...

Google exploits AdSense in bid to boost YouTube asset

the bottom of the player and banner ads at the top. The ads will only appear on participating publishers ...

Sector checker: Energy companies power up their green credentials

the sites reviewed, it has the most homepage space dedicated to the green message. A banner at the top asks ... me to read the latest news article on green progress and another banner at the bottom asks if I want ...

Case study: Max it out with mobile

to mobile banner ads increased their brand awareness by more than 30 per cent. Among existing brand users ... engages the romantic side of the audience in a way a simple banner ad cannot. A Paramount spokesman ...

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