YouTube unveils in-video ads
22 Aug 2007 | by Hayley Pinkerfield
to click through to the full ad than with traditional formats such as banners. Eileen Naughton, director ...
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Jobs | Agency Showcase | Ad creativeCurrys boosts integrated strategy
12 Dec 2007 | by Hayley Pinkerfield
Currys is beginning to experiment within the digital medium to go beyond the standard banner. The move comes as the retailer looks to promote its product range before Christmas. This expansion ... will use multiple units, an MPU and banner, to illustrate the convenience of buying online to collect in ...
Seatwave strikes MDAS deal to target via Messenger
25 Jul 2007 | by Hayley Pinkerfield
The 128,000 deal with run for 12 months, and makes Seatwave the exclusive ticketing provider to the Live Messenger base of 14 million monthly users. Activity is set to include banner ads targeting frequent event goers and a Windows Live Messenger Tab linking to a Seatwave microsite. Here, users ...
Creative review: Steve Vranakis, Creative director and partner, VCCP
04 Jun 2007
banners, rich media, interactive elements, GPS bus ads, 'transvision' screens, location-based digital ... that even Philip K. Dick couldn't have predicted. I was especially sympathetic to the video banner showing a ...
Interactive the future for European online ads
24 Apr 2007 | by Leigh Gower
the larger package 728 x 90 Super Banner and the 300 x 250 Medium Rectangle-MPU came up trumps across ... markets to be predominant users of the Super Banner while the French and Italian regions were mostly in favour of the MPU. The traditional Banner format is struggling, however, and became an increasingly ...
