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Currys boosts integrated strategy

Currys is beginning to experiment within the digital medium to go beyond the standard banner. The move comes as the retailer looks to promote its product range before Christmas. This expansion ... will use multiple units, an MPU and banner, to illustrate the convenience of buying online to collect in ...

Asda unveils digital Christmas push

and banner advertising. The way in which the ASDA Christmas site works to drive customers both to ASDA ...

Sector checker: Mixed bag of web sites reflects the reality on the high street

well, and the house banners and puff for own brand on creative banners are totally in keeping ...

Ikea enlists Agency.com to build its entire through-the-line push

and bad cooks. The robots are featured online in Skyscrapers, banners and video ads, and offline ...

Domino's taps into Heroes buzz to launch Irish site

campaign. This includes a 22-week TV sponsorship deal of US show Heroes . Banner and search advertising ...

 

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