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£1m digital boost for New York campaign

with an interactive map. Interactive banner ads will also run on heavily trafficked web sites such as Google ...

BBC World launches video ads to global audience

s commercially funded international 24-hour news channel. Advertising will appear in pre-roll and banner formats ...

Web analytics: Best to merge on and offline

different channels doesn't correlate easily. Measuring a response to a banner ad, for example, is different ...

Virgin Atlantic unveils US brand campaign

.com/alotmorespace, by targeted emails and banner ads. In total 450,000 emails will go out. These consist of several headlines ...

WAYN streams ads through VideoEgg

's existing online ad strategy, including banner ads, text ads and Skyscrapers. Peter Ward, WAYN co ...

Expedia.co.uk launches £3.5m ad campaign

, Five, E4, More4, Film4, IDS, Sky, ITV, ITV2 and ITV4. Other strands include banner activity in London ...

Email Marketing: Email takes off for easyJet

by traditional offline marketing, which included print and radio advertising, and online banner ads. Measuring ... . Emails were sent in 15 languages, backed by print, radio and banner ads. December 2006: Summer Sizzler ...

 

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