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Currys boosts integrated strategy

Currys is beginning to experiment within the digital medium to go beyond the standard banner. The move comes as the retailer looks to promote its product range before Christmas. This expansion ... will use multiple units, an MPU and banner, to illustrate the convenience of buying online to collect in ...

Asda unveils digital Christmas push

and banner advertising. The way in which the ASDA Christmas site works to drive customers both to ASDA ...

MySpace unveils music video channel

of the world and any genre. An on-site promotional campaign including banners and a homepage musical promo ...

Just breaking: Top 10 breaking banners by impressions (1-31 November 2007)

TOP 10 BREAKING BANNERS BY IMPRESSIONS (1-31 November 2007) 1 The National Lottery Play online now 2 Toyota Do something memorable 3 Cornhill Quality car insurance 4 McDonald's Restaurants Gimme da works! 5 O2 ...

Analysis: Microsoft buys into Facebook

Both internet companies had allegedly been courting the social networking behemoth with the hope of cashing in on its massive user base. Microsoft already supplies banner advertising to Facebook in the US following a deal signed in 2006, but this extended alliance takes its remit into international markets ...

E-commerce: Social storefronts

, the consumer who clicks on a banner advertising iTunes, Amazon or eBay is directed to the e-tailer s own site ... the traditional banner-through-to-web-site model. Acceleration s own figures suggest that click-through rates ... market to establish a presence that goes deeper than a few strategically placed banner ads. For instance ...

Market research: Get to the truth with web 2.0

as with an email campaign to the previous year s respondents, banners on MSN and Yahoo!, pop-ups and site links ...

 

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