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10 ads that rocked the web...

: Banner Even in our instant online world live advertising is still evolving. One piece of work ... simple. A blank white banner sits on news websites that frequently update their headlines. Meanwhile, a number of quick-witted copywriters sit remotely scribbling their thoughts onto the banner ...

The creative bar has been raised in 2008 by brands thinking big online

it, you know you want to'. Entertaining, yes, but sadly, for a long time a farting banner was about.... In celebration of how far digital marketing has come since the first banner barged its way onto the web in 1994 ... banners, videos, emails, websites and social media campaigns. What we've ended up with is a selection ...

Case studies - Domestos

utilising skyscrapers, banners and MPUs, as well as a game built around the Space Invaders concept ...

Opinion: Constant change is the lifeblood of the online advertising world

old conventions of our own. Not least the banner ad and the microsite. Now, rather like the TV ad ... script, it is just as wrong to default to banners and a microsite. Better to start by reminding ... always done this. Online, the banner ad has, historically, offered rather less opportunity to entertain ...

Opinion: Blogs I can't live without - Chris Wood, GT

Less words, more banners. There are days when it makes you sad more people don't notice banners. www ...

Ford: The name's Ka, Ford Ka

-traditional. The right content gets under marketing-resistant consumers like no brand-focused banner ad can 3. Work hard ...

Digital display still strong (for now)

digital formats such as banners, rich media and video by over a third in the first six months of the year ... full-screen, high-definition ads and 'talk-back' banners that allow consumers to share thoughts within ...

Opinion: Don't fall prey to fear, or you'll lose the opportunity to innovate altogether

. This is not the time to pull back to the essentials of TV and banners. This is not the time to forget you promised ...

Mobile: A + m2 = S

to the strengths of the mobile medium, rather than trying to ape the banners and rich media displays that are so ...

Instant messaging

space. "Small banners and text link formats work well, and IM has other branding options such as buddy ...

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