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Collection 2000 to turn consumers into make-up artists

The initiative centres on an online competition encouraging aspiring make-up artists and fashion students to upload stylised images of themselves or their friends, showcasing their creative use of make-up. Users will be given tips on how to promote their competition entry, including downloadable banner ads ...

Case studies - Schwarzkopf

: Schwarzkopf says the campaign has generated huge interest in terms of click-through rates on banner ads ...

 

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