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Strategic Thinking: Digital's biggest business brains

and online PR, and brands can expect to see slower banner growth, a trend that has been visible in the past ...

Cashing in on convergence

became the subject for the next day's photograph. The campaign was largely digital - banner ads showed ...

Status update - Jim McNiven ... managing director, Kerb, is ..

- getting out of bed to Skype the missus who is over in China. 7.30am - whispering random, barely audible insults at traffic wardens, leaving them to ponder 'did he actually just say that or was it my conscience?'. 9.00am - going through the rushes from a shoot for video banners and MPUs to promote Fox's FX ...

TV 3.0

or popping up as we run a search or log on to a particular website. Smith says banners or rollovers won ...

Survival skills: How to avoid getting the chop

of one-click banner ads are long gone. Now as digital fragments across many different platforms ... emerging way of getting a sharper insight. "Unlike banner advertising, which often attributes a 100 per ...

Case studies - Schwarzkopf

: Schwarzkopf says the campaign has generated huge interest in terms of click-through rates on banner ads ...

Innovator: The master of mobile

area," he says, adding that Puma has since used the 'Together Everywhere' banner to run other mobile ...

Battle of the brands: John Lewis vs Marks & Spencer

on Nielsen Netratings): Leaders, banners, skyscrapers and MPUs dominate. There's a distinct lack of any ...

 

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