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Burger King brings augmented reality to the banner

LONDON - Burger King has become one of the first brands to create an augmented reality banner ad...Augmented reality has so far mainly been the preserve of mobile apps and websites set up to show off the technology. But the burger chain has launched a US augmented reality banner campaign promoting its $1 value menu. The banner tells the viewer to hold up a $1 note to their web cam before a range ...

Cooliris threatens to breathe life into the banner ad

, has packed its technology into a banner ad; a move that threatens to breathe life into online display....The company has made it easy for users to view images, videos and web pages from a simple banner ad that opens up into an interactive wall that displays content in a Minority Report ... technology into a banner ad, that advertisers can buy. On clicking-through, the ad takes users ...

Banner ads failing to make impression

half of internet users ignore banner ads....According to research by Harris Interactive, 46 per cent of US internet users say they ignore banner ads, and 17 per cent ignore search engine ads. Just 1 per cent find banner ads helpful in making ... experts estimate that the average CPM for banner campaigns has fallen by approximately 25 per cent to 1.50. ...

Just breaking: Top 10 breaking banners by impressions (1-30 June 2008)

TOP 10 BREAKING BANNERS BY IMPRESSIONS (1-30 June 2008) 1 Open University: 25,898,353 Use the gaps in your day to fill the holes in your CV 2 CasinoJoker: 18,878,713 Casino games you can play from home 3 ING: 15,059,709 Saving feels good 4 The Telegraph ...

Just breaking: Top 10 breaking banners by impressions (1-31 March 2008)

1 Reebok: 14,358,735 Watch their moves and submit your move 2 Be Wiser Insurance: Best policy; find out more here; free RAC 12,549,092 breakdown cover 3 Virgin Media: Go to Virgin Media Jobs Channel 12,485,759 4 Orange: 11,489,182 Pay monthly; exclusive...

Just breaking: Top 10 breaking banners by impressions - (1-31 March 2008)

1 O2: 4,443,739 clicks Introducing the Sony Ericsson W890i free on O2 2 Halifax: 4,307,929 clicks Always giving you extra; Fixed rate Halifax Web Saver 3 William Hill: 4,120,059 clicks £100 free bet stake, only £50 for all new customers 4 Nationwide:...

Just Breaking: Top 10 breaking banners by impressions (1-31 January 2008)

1 KLM: Escape Amsterdam from £80 return inclusive winter 2 ING Direct Open an account online in minutes 3 Gamesys Free £10 for every new member 4 E.on There's no need to worry about your energy prices 5 Orange The new Samsung G600 with 5 megapixel camera...

Yahoo! and T-Mobile offer banner ads

T-Mobile has teamed up with Yahoo! to launch the first banner advertising on its Web

Just breaking: Top 10 breaking banners by impressions (1-31 December 2007)

1. My Travel Rainy days, post-Christmas blues? 2. VisitWales For stars you can believe in 3. Direct Holidays £10 million giveaway 4. Virgin Broadband From £4.50 a month 5. Thomascook.com Go now 6. Swiftcover.com...

Just breaking: Top 10 breaking banners by impressions (1-31 November 2007)

TOP 10 BREAKING BANNERS BY IMPRESSIONS (1-31 November 2007) 1 The National Lottery Play online now 2 Toyota Do something memorable 3 Cornhill Quality car insurance 4 McDonald's Restaurants Gimme da works! 5 O2 ...

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