Honda unveils ambitious digital brand drive
04 Feb 2008 | by Hayley Pinkerfield
is one of Honda s most ambitious to date - involving interactive banners, an Independent online ...
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Jobs | Agency Showcase | Ad creativeUnilever unveils global web strategy for Persil
14 Jul 2008 | by Gareth Jones
drive for Comfort Pure aimed at new mums. The campaign includes banner ads and MPUs across parenting ...
Currys boosts integrated strategy
12 Dec 2007 | by Hayley Pinkerfield
Currys is beginning to experiment within the digital medium to go beyond the standard banner. The move comes as the retailer looks to promote its product range before Christmas. This expansion ... will use multiple units, an MPU and banner, to illustrate the convenience of buying online to collect in ...
Creative review: Steve Vranakis, Creative director and partner, VCCP
04 Jun 2007
banners, rich media, interactive elements, GPS bus ads, 'transvision' screens, location-based digital ... that even Philip K. Dick couldn't have predicted. I was especially sympathetic to the video banner showing a ...
Sony targets social networking sites for Marie Antoinette
20 Oct 2006 | by by Danielle Long
The online campaign is targeting 16- to 25-year-olds with banner, MPUs and flash overlays, which will run across youth-orientated and social networking sites such as Piczo , Get Lippy and Refresh . The sites will run interactive promotional activity including SMS and instant message campaigns in addition ...
Universal backs King Kong launch with online push by Jam
07 Dec 2005 | by by Emma Rigby
Rich media creative uses iconic scenes from the film including the grapple with a tyrannosaurus rex and the finale on top of the Empire State Building. Media used includes expandable banners, skyscrapers, overlays and video MPUs and the campaign will run across more than 50 international territories ...
Sony launches major digital drive to back Bravia launch
02 Nov 2005 | by by Emma Rigby
the content. The campaign includes video banner advertising in MPU formats. There will also be an in ...
Kenwood to offer online shop by Xmas
13 Sep 2005
The retailer is playing on its roots as a devotee of in-store demonstration by building an online community for its target audience of 30 to 50-year-old women, where they can find out about Kenwood products. Kenwoodworld.com, which will have an e-shopping facility by Christmas, will be pushed in a series of banners ...
Disney World invests in online to attract more visitors
07 Sep 2005 | by by Emma Rigby
of the rich-media ad campaign, which uses a combination of standard banners and Eyeblaster formats, has been ...
AA backs £18m You've got AA friend debut with microsite and online ads
18 May 2005 | by by Emma Rigby
LONDON - AA Road Services is launching a microsite and online banner campaign to support its new...though to find out about its products and services. The banner takes creative from the new TV ad ... were delivered safely. For example, one banner features 18 women holding 18 babies and drives users ...
