Brands must embrace free online content
23 Jul 2008 | by Gareth Jones
networks and video sharing sites, advertisers need to move beyond placing banners on website homepages ...
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Search results for Banner
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Jobs | Agency Showcase | Ad creativeHarveys hires Clash-Media for lead generation
22 Aug 2008 | by Elizabeth Clifford-Marsh
of Coronation Street, along with banner advertising, search marketing and mobile promotions. The campaign ...
Sky expands video ad formats on offer
14 Jul 2008 | by Andrew McCormick
The broadcaster has moved to gain additional ad revenue from its wealth of video content by offering advertisers in-video ads, traditional banner ads, logos and ticker text, as well as pre-rolls and takeovers. Sky Sports, Sky News and Sky Travel will be among the first sites to offer the range ...
Digital direct: Social media means brands will need to learn some manners
01 May 2008 | by Ross Taylor, managing director of digitaltmw, the digital arm of Tullo Marshall Warren
It's not a question of choosing between Facebook, Bebo or MySpace for your banner ads. It's all about recognising that these properties reflect a fundamental change in the way people use the net to share rather than to consume. From a marketing perspective, the challenge is not what will be the next ...
Campaign study
01 May 2008
MSN messenger, pre-rolls on Channel4.co.uk and WAP banners on Vodafone live mobile. CMW Interactive ...
Owen on digital media: Clicks aren't a good measure of response - so why use them?
14 Mar 2008
cent of banner clicks. What is more, the report finds, these "clickers" are a demographically distinct ...
Trailblazer: The fine art of skinning
22 Jan 2008 | by Hayley Pinkerfield
both premium and user-generated content. Essentially, it s a branded media player, or a square banner ... a two-minute video clip. We ve had banner blindness, now we re seeing pre-roll impatience , says ... , simply won t work. We wanted to take the idea that a banner should deliver rich-media content ...
MySpace launches music TV channel
22 Jan 2008 | by Hayley Pinkerfield
of the world and any genre. An on-site promotional campaign including banners and a homepage musical promo ...
CNET returns to web TV roots
22 Jan 2008 | by Victoria Furness
, advertisers have the choice of pre-rolls before shows or standard banner advertising on the CNET TV site ...
Predictions: 2008 - what's next?
22 Jan 2008 | by Alicia Buller
In light of last year s developments in new media, it s hard to resist a snigger when looking at faded snapshots of web 1.0 e-commerce sites and boxy banner ads. 2007 saw the greatest leap ... technologists realise that there is much more to making mobile marketing work than banner ads. The area ...
