Honda unveils ambitious digital brand drive
04 Feb 2008 | by Hayley Pinkerfield
is one of Honda s most ambitious to date - involving interactive banners, an Independent online ...
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Jobs | Agency Showcase | Ad creativeUnilever unveils global web strategy for Persil
14 Jul 2008 | by Gareth Jones
drive for Comfort Pure aimed at new mums. The campaign includes banner ads and MPUs across parenting ...
Major global brands trial InSkin video ads
09 Jan 2008 | by Hayley Pinkerfield
Vauxhall and Mercedes will also trial InSkin, which integrates around video media players, maximising the potential of banner ads around video content (see Trailblazer, Revolution Jan 2008). Other ... , expandable banners, and the ability to capture lead data without the consumer needing to leave the media ...
Currys boosts integrated strategy
12 Dec 2007 | by Hayley Pinkerfield
Currys is beginning to experiment within the digital medium to go beyond the standard banner. The move comes as the retailer looks to promote its product range before Christmas. This expansion ... will use multiple units, an MPU and banner, to illustrate the convenience of buying online to collect in ...
YouTube unveils in-video ads
22 Aug 2007 | by Hayley Pinkerfield
to click through to the full ad than with traditional formats such as banners. Eileen Naughton, director ...
Seatwave strikes MDAS deal to target via Messenger
25 Jul 2007 | by Hayley Pinkerfield
The 128,000 deal with run for 12 months, and makes Seatwave the exclusive ticketing provider to the Live Messenger base of 14 million monthly users. Activity is set to include banner ads targeting frequent event goers and a Windows Live Messenger Tab linking to a Seatwave microsite. Here, users ...
Creative review: Steve Vranakis, Creative director and partner, VCCP
04 Jun 2007
banners, rich media, interactive elements, GPS bus ads, 'transvision' screens, location-based digital ... that even Philip K. Dick couldn't have predicted. I was especially sympathetic to the video banner showing a ...
Interactive the future for European online ads
24 Apr 2007 | by Leigh Gower
the larger package 728 x 90 Super Banner and the 300 x 250 Medium Rectangle-MPU came up trumps across ... markets to be predominant users of the Super Banner while the French and Italian regions were mostly in favour of the MPU. The traditional Banner format is struggling, however, and became an increasingly ...
Sony targets social networking sites for Marie Antoinette
20 Oct 2006 | by by Danielle Long
The online campaign is targeting 16- to 25-year-olds with banner, MPUs and flash overlays, which will run across youth-orientated and social networking sites such as Piczo , Get Lippy and Refresh . The sites will run interactive promotional activity including SMS and instant message campaigns in addition ...
MSN unveils World Cup channel with player diaries
07 Jun 2006 | by by Danielle Long
The campaign, created by MRM Worldwide, includes banner and rich media ads to promote the MSN "Road to the World Cup" portal . The portal's content includes individual player diaries on MSN Spaces, a Search Shootout penalty game and a Fan Zone Spaces competition. The exclusive content ...
