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peoplesound.com plans guerilla marketing tactics.

. Online advertising has centred on banners, which have gained clickthrough rates of up to 27 per cent.... Online advertising has centred on banners, which have gained clickthrough rates of up to 27 per cent ...

Dennis targets its online readership.

are now only linked by banner ads on each others sites. The publisher claimed that by presenting ...

Online promotions - Campaign of the week - Ft.com entices rugby fans with viral offer.

as the media planning and buying. A banner ad campaign with direct links through to the ft.com rugby ...

Online promotions - Campaign of the week - Ft.com entices rugby fans with viral offer.

and buying. A banner ad campaign with direct links through to the ft.com rugby competition page ran ...

Two cents’ worth - Online advertising that’s tied to the real world.

. O Connor doesn t blink at the current fashion for predicting the demise of the banner ad. There ll always be a standard shape and size of a piece of internet real estate. Today it s the banner, but are banners going to be around in five years? Probably not. We don t care. The medium will evolve ...

 

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