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Collection 2000 to turn consumers into make-up artists

The initiative centres on an online competition encouraging aspiring make-up artists and fashion students to upload stylised images of themselves or their friends, showcasing their creative use of make-up. Users will be given tips on how to promote their competition entry, including downloadable banner ads ...

Case studies - Schwarzkopf

: Schwarzkopf says the campaign has generated huge interest in terms of click-through rates on banner ads ...

Case studies - Domestos

utilising skyscrapers, banners and MPUs, as well as a game built around the Space Invaders concept ...

Gillette targets youth via YouTube integration

the best of the uploaded tricks, which targeted email activity and banner advertising will support the push further. This will see ten refreshed banner creatives being released over three months across various ...

Domino's taps into Heroes buzz to launch Irish site

campaign. This includes a 22-week TV sponsorship deal of US show Heroes . Banner and search advertising ...

Aero drives demand with takeover of New Woman site

banner ads, editorial from publishing partner Random House and a competition for users to have a short ...

Buycosmetics urges users to kick habit

. Banners and buttons, created by web marketing agency Blue Barracuda, will drive traffic to the site ...

Heinz and WeightWatchers team up for recipe ideas

is promoted through banners on the WeightWatchers site and emails sent to a database of previous competition ...

Lopez to warm up Live launch online

The star's perfume is being pushed in a homepage takeover on Newwoman.co.uk until November. It features a full-length video of the TV ad, directed by Jean-Baptiste Mondino, as well as banners and a Skyscraper. The takeover aims to raise awareness of the scent among a target audience of 16- to 34-year ...

Jennifer Lopez fragrance ads debut online with New Woman site takeover

The star's perfume is pushed though a homepage takeover at www.newwoman.co.uk in a campaign that runs until November. It features a full-length video of the TV ad directed by Jean-Baptiste Mondino, as well as banners and a Skyscraper format. The takeover aims to drive awareness to the target audience ...

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