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T.G.I. Friday's targets families for summer fun

visited the T.G.I. Friday's website in recent months to drive awareness and bookings. Banners ...

Glenfiddich encourages brand exploration with new community

The relationship marketing programme for Glenfiddich Single Malt Scotch Whisky aims to cultivate a loyal relationship with consumers by using a targeted email and banner campaign. Consumers will be invited to register on the Glenfiddich Explorers community website , which aims to provide interesting ...

Innocent: Good for you

campaigns and banner ads are just more ways of doing so, alongside all the standard Innocent methods ... case for the future. Banner campaigns, usually in the early part of the year, have become an Innocent ...

Campaign study

MSN messenger, pre-rolls on Channel4.co.uk and WAP banners on Vodafone live mobile. CMW Interactive ...

First impressions

banners at the under 16s without breaking the CAP code, the same constraints do not apply to websites ... of the CAP code that would see content covered by the same self-regulatory regime that covers banners and pop ...

Sector checker: Mixed bag of web sites reflects the reality on the high street

well, and the house banners and puff for own brand on creative banners are totally in keeping ...

Creative review: Steve Vranakis, Creative director and partner, VCCP

banners, rich media, interactive elements, GPS bus ads, 'transvision' screens, location-based digital ... that even Philip K. Dick couldn't have predicted. I was especially sympathetic to the video banner showing a ...

Domino's Pizza claims a first with video ad

banner at the bottom of Messenger users' contacts page that they can roll over to expand into a bigger ...

Campaign study: PG Tips

for which the answers could only be found online. An overlay and banner push on sites such as iVillage ...

Domino's taps into Heroes buzz to launch Irish site

campaign. This includes a 22-week TV sponsorship deal of US show Heroes . Banner and search advertising ...

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