Youth charity opts for viral tool
06 Feb 2008 | by Hayley Pinkerfield
. Turf War is being promoted to young people with a banner advertising campaign and seeding on game ...
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Jobs | Agency Showcase | Ad creativeCreative review: Chris Clarke executive creative director and president, Digitas London, BIMA member for four years
01 May 2008
These banners are designed to patronise women into shopping at Currys by telling them there are "glam" products ...
Army of one
04 Feb 2008
integrated recruitment process and a new recruitment brand identity and website under the banner of One Army ...
Creative Review: Hugh Boyle, head of digital, Ogilvy Action, BIMA member for six months
22 Oct 2007
- no contest. Dialling up the rivalry between rugby and football fans, these interactive banners click ... . These banners are part of a series of imaginative ads for the PSP game Loco Roco. Though produced for the German ... as it should be - the relationship between the banner and the skyscraper totally justifies the media spend. 3 ...
Crisis unveils festive video card scheme
22 Oct 2007 | by Hayley Pinkerfield
and will be backed up by animated and video banners appearing on FT.com and a recruitment email to PAs within large ...
Universities go digital in hunt for students
09 Jul 2007
. Banner ads and a viral game based on skills acquisition were created to drive traffic to the new site ... rich-media online ads, including MPUs and expandable banners. Viral videos will be seeded by current ...
Web analytics: Best to merge on and offline
09 Jul 2007 | by Victoria Furness
different channels doesn't correlate easily. Measuring a response to a banner ad, for example, is different ...
Tesco backs school club with online ads
25 Oct 2006
Now in its second year, the scheme offers Tesco customers the chance to acquire sports equipment, kit and professional coaching sessions for their chosen school or club. Online banners and the site (www.tesco.com/sport) were created by integrated agency Arc Worldwide, which was hired by Tesco in July ...
Amnesty International focuses on e-marketing for fundraising
20 Jul 2006
A new promotion, which runs until March 2007, will use an integrated three-pronged approach of banners, paid-search marketing and online PR. Dan Martin, marketing director at Chameleon Net, said: "Amnesty has established real measurable objectives for acquiring new supporters, against which we ...
DEFRA aims climate campaign at teens
25 Apr 2006
-level, while Dubit produced the site creative in-house. Banners, Skyscrapers and MPUs, created by Euro RSCG ...
