When digital marketing strategies go wrong
16 Oct 2009 | by Adam Woods
be really dangerous," she adds. Banner ads O2, Tesco and Vodafone The unhappy spectre of ad ...
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Jobs | Agency Showcase | Ad creativeCorrie gets into e-commerce: buy Street goods online
26 Oct 2009 | by Jennifer Whitehead
with products from partners under the banner 'Coronation Street 50th Anniversay Best of British brands ...
Battle of the brands: CNN versus Sky News
12 Oct 2009 | by Mrudula Kodali
, sandwiched between the banner ad and the navigation block. Like CNN International, there's no breadcrumb ...
Government takes on travel sites in battle for online ad spend
24 Sep 2009 | by Darren Davidson
Normal 0 The move marks the first time that The Met Office has opened up its site to advertisers and will involve offering banner ads and skyscrapers on a CPM (cost per thousand) basis. And it comes when online display revenue is suffering as a result of diminishing ad budgets which are putting ...
Pepsi calls on wannabe creatives for Max ads
16 Sep 2009 | by Darren Davidson
Normal 0 Entrants are required to submit a proposal for a 90-second ad under Pepsi's ethical banner 'Refresh Everything' . The eventual winner will work with the Pepsi UK marketing team to produce a Pepsi Max digital advertising film that will be rolled out in early 2010. The film ...
T.G.I. Friday's targets families for summer fun
20 Aug 2009 | by Elizabeth Clifford-Marsh
visited the T.G.I. Friday's website in recent months to drive awareness and bookings. Banners ...
UberTwitter rectifies uber app error
14 Aug 2009 | by Elizabeth Clifford-Marsh
The ads were included in the app were banner ads made to look like Tweets. But users were quick to tweet their wrath, condemning UberTwitter for introducing ads to the service which is still in beta. Many insisted they would rather pay for the service than have their Twitter feed 'polluted ...
Getty Images appoints Blue Barracuda for digital push
13 Aug 2009 | by Dan Leahul
. Blue Barracuda has also created website banners which scroll through a series of layered images ...
How to get to number one in the App Store
05 Aug 2009 | by Ben Cusack
Store: Mobile advertising Banner advertising for Barclaycard's Waterslide Extreme can be found ...
Video ads maximise dwell time: study
23 Jul 2009 | by Dan Leahul
format, reaching an average 82.98 seconds, compared to rich media rectangles (73.45s), banners (58.71s ...
