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Group360 launches digital direct marketing division

Liquid360 will act as a specialist online DM arm for the group, which already includes direct marketing agency Communique360, and will offer website build and design, e-commerce business solutions and online marketing including banner advertising, SMS, e-CRM and sponsored search. The digital arm has ...

MSN unveils World Cup channel with player diaries

The campaign, created by MRM Worldwide, includes banner and rich media ads to promote the MSN "Road to the World Cup" portal . The portal's content includes individual player diaries on MSN Spaces, a Search Shootout penalty game and a Fan Zone Spaces competition. The exclusive content ...

Land Rover backs G4 with online competition

the competition in real time. Emails sent to the Land Rover database, and banners on Land Rover sites ...

Heinz and WeightWatchers team up for recipe ideas

is promoted through banners on the WeightWatchers site and emails sent to a database of previous competition ...

Toyota runs extensive online campaign for RAV4 Virgin Radio deal

as well as a banner campaign while Virgin Radio's 145,000 opt-in members will receive personalised ...

peoplesound.com plans guerilla marketing tactics.

. Online advertising has centred on banners, which have gained clickthrough rates of up to 27 per cent.... Online advertising has centred on banners, which have gained clickthrough rates of up to 27 per cent ...

Online promotions - Campaign of the week - Ft.com entices rugby fans with viral offer.

as the media planning and buying. A banner ad campaign with direct links through to the ft.com rugby ...

Online promotions - Campaign of the week - Ft.com entices rugby fans with viral offer.

and buying. A banner ad campaign with direct links through to the ft.com rugby competition page ran ...

Two cents’ worth - Online advertising that’s tied to the real world.

. O Connor doesn t blink at the current fashion for predicting the demise of the banner ad. There ll always be a standard shape and size of a piece of internet real estate. Today it s the banner, but are banners going to be around in five years? Probably not. We don t care. The medium will evolve ...

 

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