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Gap scraps TV ads for social media campaign

, created by AKQA, features customised banner ads running across a selection of blogs. The banners say what ...

Battle of the brands: Sainsbury's versus Tesco

was OK but lacked the nice touches of Sainsbury's. The mini banner ad within it was annoying. No obvious ...

Battle of the brands: John Lewis vs Marks & Spencer

on Nielsen Netratings): Leaders, banners, skyscrapers and MPUs dominate. There's a distinct lack of any ...

Harveys hires Clash-Media for lead generation

of Coronation Street, along with banner advertising, search marketing and mobile promotions. The campaign ...

TK Maxx uses Facebook to push daily deliveries stock message

on users' daily news feed under the banner 'Today I'm Doing!'. Pages within the application feature ...

Bravissimo revamps

Lifestyle photography rotating between lingerie, swimwear, clothing and nightwear will be the focus of the homepage. The site will also feature promotional banners relating to key products and services, updated regularly with information such as shop openings and product launches. Bravissimo ...

Creative review: Chris Clarke executive creative director and president, Digitas London, BIMA member for four years

These banners are designed to patronise women into shopping at Currys by telling them there are "glam" products ...

Good month/bad month

banners featuring names including James Nesbitt and Sir Roger Moore, which encouraged users to watch

Masterclass: The Revolution Masterclass on on-site targeting

requirements more accurately than ever before, banners, calls to action and other promotional content were ...

Currys boosts integrated strategy

Currys is beginning to experiment within the digital medium to go beyond the standard banner. The move comes as the retailer looks to promote its product range before Christmas. This expansion ... will use multiple units, an MPU and banner, to illustrate the convenience of buying online to collect in ...

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