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Masterclass: Mobile GPS

campaign. Dubbed 'Terminate-a-mate', the campaign was promoted via online banners and overlays ...

Sector checker: Energy companies power up their green credentials

the sites reviewed, it has the most homepage space dedicated to the green message. A banner at the top asks ... me to read the latest news article on green progress and another banner at the bottom asks if I want ...

HP promotes new server via online forum

marketing and banners. The over-arching marketing slogan is "the best IT-run infrastructure out ...

Sage woos entrepreneurs with its business services package

The campaign, developed by digital media agency Zed, is targeted at budding entrepreneurs and business owners who are in their first year of operation. Online ads, including standard banners and MPUs, sponsorships and tenancies, aim to generate awareness and understanding of Sage START-UP, encourage product ...

Intel takes the leap into digital

. "This audience is not commercially available anywhere else. We couldn't have reached them using banners ...

Npower: Npower turns on to digital

orbs work well visually, and add a bit of creative flair and stand-out to our banner ads," says Peake ... . On average, 45 per cent of recipients opened the email and 16 per cent clicked to the microsite. Banner ads ... . This included banners on Yahoo!'s home page from 6.30-10.30am on the day and an MPEG on the microsite. Developed ...

Account wins

to redesign its site (www.Djsounds.com) and run a Europe-wide banner push to promote one its products ...

Digital make-up

customers for Sunsilk. "FMCG advertising doesn't have to be just banners, buttons and Skyscrapers. Taking ...

Viral takes central role in £7m integrated Microsoft Office push

radically different advertising approach for Microsoft." Online streaming video clips and online banners ...

Comment: Rich media formats give content that extra push

media - pushing interesting, relevant content into the rich media banner to drive brand experience. You ... , it opted for an in-page rich media banner format. Again, the push effect - BA pushed a lot of content into the ad, like a full UK map with pricing - made all the difference. In-page banners were ideal ...

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