£1m digital boost for New York campaign
01 Nov 2007 | by Alicia Buller
with an interactive map. Interactive banner ads will also run on heavily trafficked web sites such as Google ...
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Jobs | Agency Showcase | Ad creativeJust breaking: Top 10 breaking banners by impressions (1-31 December 2007)
04 Feb 2008
1. My Travel Rainy days, post-Christmas blues? 2. VisitWales For stars you can believe in 3. Direct Holidays £10 million giveaway 4. Virgin Broadband From £4.50 a month 5. Thomascook.com Go now 6. Swiftcover.com...
Web analytics: Best to merge on and offline
09 Jul 2007 | by Victoria Furness
different channels doesn't correlate easily. Measuring a response to a banner ad, for example, is different ...
Virgin Atlantic unveils US brand campaign
04 Jun 2007 | by Hayley Pinkerfield
.com/alotmorespace, by targeted emails and banner ads. In total 450,000 emails will go out. These consist of several headlines ...
WAYN streams ads through VideoEgg
04 Jun 2007
's existing online ad strategy, including banner ads, text ads and Skyscrapers. Peter Ward, WAYN co ...
Expedia.co.uk launches £3.5m ad campaign
04 Jun 2007
, Five, E4, More4, Film4, IDS, Sky, ITV, ITV2 and ITV4. Other strands include banner activity in London ...
Email Marketing: Email takes off for easyJet
04 Apr 2007 | by Andrew Brady
by traditional offline marketing, which included print and radio advertising, and online banner ads. Measuring ... . Emails were sent in 15 languages, backed by print, radio and banner ads. December 2006: Summer Sizzler ...
Quantas ads adopt 'where are you?' tag
29 Nov 2006 | by Danielle Long
The promotion aims to use the creative ads from the Tourism Australia marketing to sell the airline's services, which include packages to the country, complete with internal flights and stop-over options. The campaign, which was created by digital agency Play, features rich and standard banner ads ...
Web analytics: Data helps point the way for Virgin
29 Nov 2006 | by Suzy Bashford
certain agencies, but may only cover one specific email campaign or banner or paid-search campaign. We ... site from a banner, but not what they did on the web site. It is much more difficult for them to track ... destinations to watch matches while sipping a cocktail under the banner 'Love Football'. Meanwhile, 'Hate ...
Shopping: Shopping stats - Holiday e-tailers focus on relationships
25 Oct 2006
on online banners by 17 per cent, print ads by 16 per cent and broadcast ads by 14 per cent. Email is used ...
