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Digital direct: Why 'digging' might be the new direct response platform

-through rates for email and banner ad campaigns.

Cm-e launches marketing recruitment site

recruitment specialists Marketbase Recruitment. Cm-e will promote the site using banner ads, links with other...Cm-e, the new-media arm of Clark McKay & Walpole, has launched its web site for direct marketing recruitment specialists Marketbase Recruitment. Cm-e will promote the site using banner ads, links with other sites, and ads in specialist marketing press. Marketbaserecruitment.com will enable candidates to search ...

Accounts - New accounts last week.

-store events, has appointed 24/7 to handle all advertising, including banners, sponsorships, e...and in-store events, has appointed 24/7 to handle all advertising, including banners, sponsorships, e ... poster sites, radio and direct mail. Hamilton Wright has also provided the creative for banner ads used ... sales, including sponsorship and banner ads. In addition, TSMSi has announced ...

Agency Survey 2005: Delivery of return on investment

the number of topics on which users can find information, and used in-banner search boxes to direct them

Otto hires Unique Digital to push Kaleidoscope online

Unique Digital will use predominantly search, which includes advertising with Google, Overture and Espotting, and banner advertising on horizontal sites, such as Handbag.com, in the run-up to the Christmas period. Banner creative by the agency will provide a shop window to showcase products from ...

PDV signs partners for web-based game

. Players click through to the scratchcard game from an ad banner. They have to scratch and match 12 winning ... attracted more than 800,000 players, serving 70 million banners. ...

MSN unveils World Cup channel with player diaries

The campaign, created by MRM Worldwide, includes banner and rich media ads to promote the MSN "Road to the World Cup" portal . The portal's content includes individual player diaries on MSN Spaces, a Search Shootout penalty game and a Fan Zone Spaces competition. The exclusive content ...

Toyota runs extensive online campaign for RAV4 Virgin Radio deal

as well as a banner campaign while Virgin Radio's 145,000 opt-in members will receive personalised ...

TV Licensing to monitor impact of marketing on website

and banner ads in attracting users to the site. The campaign analysis will help TV Licensing identify how ...

Dennis targets its online readership.

are now only linked by banner ads on each others sites. The publisher claimed that by presenting ...

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