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Burger King brings augmented reality to the banner

LONDON - Burger King has become one of the first brands to create an augmented reality banner ad...Augmented reality has so far mainly been the preserve of mobile apps and websites set up to show off the technology. But the burger chain has launched a US augmented reality banner campaign promoting its $1 value menu. The banner tells the viewer to hold up a $1 note to their web cam before a range ...

Major banner campaign to promote FT Quicken site.

The FT has launched an extensive banner campaign to promote its FT Quicken personal finance site...The FT has launched an extensive banner campaign to promote its FT Quicken personal finance site. The banners were created by Traffic Interactive in collaboration with FT cartoonist Banx and feature ... in six banner executions advertising the site s various sections. Queenie , for example ...

Cooliris threatens to breathe life into the banner ad

, has packed its technology into a banner ad; a move that threatens to breathe life into online display....The company has made it easy for users to view images, videos and web pages from a simple banner ad that opens up into an interactive wall that displays content in a Minority Report ... technology into a banner ad, that advertisers can buy. On clicking-through, the ad takes users ...

BT Internet selling banner advertising on search pages.

BT has started to sell banner advertising on the search pages of its ISP, BT Internet, which...BT has started to sell banner advertising on the search pages of its ISP, BT Internet, which it says offers tightly targeted audiences and filtering. Inaugural advertisers included Blackwell s online bookshop and UKPlus. Claimed to be the UK s fastest-growing ISP, BT Internet has more than 100 ...

The Web Tomorrow - Ads that beat banner boredom.

It s tough to find anyone with anything good to say about banner advertising. Most people just don...It s tough to find anyone with anything good to say about banner advertising. Most people just ... pages. Banner ads don t seduce you like a TV ad, and they re not big and bold enough to grab you ... engaging than banners, more likely to break down your resistance to online advertising, and more likely ...

BT Internet selling banner advertising on search pages.

BT has started to sell banner advertising on the search pages of its ISP, BT Internet, which...BT has started to sell banner advertising on the search pages of its ISP, BT Internet, which it says offers tightly targeted audiences and filtering. Inaugural advertisers included Blackwell s online bookshop and UKPlus. Claimed to be the UK s fastest-growing ISP, BT Internet has more than 100 ...

Major banner campaign to promote FT Quicken site.

The FT has launched an extensive banner campaign to promote its FT Quicken personal finance site...The FT has launched an extensive banner campaign to promote its FT Quicken personal finance site. The banners were created by Traffic Interactive in collaboration with FT cartoonist Banx and feature ... in six banner executions advertising the site s various sections. Queenie , for example, as the head ...

easyJet banner campaign on Yahoo! UK soars to success.

of starting a promotion on Yahoo! UK offering the seats at œ42. Banners on Yahoo! s home page (www...Budget airline easyJet sold more than 500 flights from London to Amsterdam within a week of starting a promotion on Yahoo! UK offering the seats at œ42. Banners on Yahoo! s home page (www.yahoo.co.uk) took users to a co-branded promotional page with details of the offer, and from there to an online ...

easyJet banner campaign on Yahoo! UK soars to success.

of starting a promotion on Yahoo! UK offering the seats at 42. Banners on Yahoo! s home page (www...Budget airline easyJet sold more than 500 flights from London to Amsterdam within a week of starting a promotion on Yahoo! UK offering the seats at 42. Banners on Yahoo! s home page (www.yahoo.co.uk) took users to a co-branded promotional page with details of the offer, and from there to an online ...

Fish4 bases banner ads on TV campaign

Fish4 has launched a pounds 100,000 banner campaign featuring the fish-suited characters seen ... without using its cartoon fish character. The two-month marketing push will see banners ... in fish suits formed the backbone of the banners' creatives as they had proved popular in recent TV ...

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