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Manning Gottlieb OMD helps develop banner ad bookings for Virgin Holidays

holidays through banner ads....The company has begun by running an interactive banner campaign, which lets customers check out the latest holiday deals. Placements across Yahoo! UK let customers research hotel and flight deals ... -commerce within the banners and hopes to launch them before the end of the year. Helena Patrinos, Virgin ...

Sony video banners go live to promote digital camera.

Electronics giant Sony has launched the first streaming video banner campaign shot especially...Electronics giant Sony has launched the first streaming video banner campaign shot especially for the web. The ads promote the company's Mavica digital camera and are composed of a series of stills shot ... are being promoted. Developed by new-media agency BMP interAction, the banners are on four sites: men ...

Online promotions - Campaign of the week - The product sells itself when it films its own ad.

Video banner ads that demonstrated the product they were designed to promote were Sony's innovative.... But rather than follow the herd with a selection of static banners, it entered the arena by specially tailoring streaming video banners for the internet, actually shot using the Mavica camera that the banners ads were promoting. Produced by Web Marketing, the four video banners were a toe-dipping venture ...

AA backs £18m You've got AA friend debut with microsite and online ads

LONDON - AA Road Services is launching a microsite and online banner campaign to support its new...though to find out about its products and services. The banner takes creative from the new TV ad ... were delivered safely. For example, one banner features 18 women holding 18 babies and drives users ...

Account wins

Spielberg blockbuster via banner ads on web sites such as Yahoo! and MSN.

Shopping site offers comparative service.

lines." The site will offer free banner advertising for any UK online store for an unspecified amount...lines." The site will offer free banner advertising for any UK online store for an unspecified amount ...

Interactive the future for European online ads

the larger package 728 x 90 Super Banner and the 300 x 250 Medium Rectangle-MPU came up trumps across ... markets to be predominant users of the Super Banner while the French and Italian regions were mostly in favour of the MPU. The traditional Banner format is struggling, however, and became an increasingly ...

Currys boosts integrated strategy

Currys is beginning to experiment within the digital medium to go beyond the standard banner. The move comes as the retailer looks to promote its product range before Christmas. This expansion ... will use multiple units, an MPU and banner, to illustrate the convenience of buying online to collect in ...

Major global brands trial InSkin video ads

Vauxhall and Mercedes will also trial InSkin, which integrates around video media players, maximising the potential of banner ads around video content (see Trailblazer, Revolution Jan 2008). Other ... , expandable banners, and the ability to capture lead data without the consumer needing to leave the media ...

MSN unveils World Cup channel with player diaries

The campaign, created by MRM Worldwide, includes banner and rich media ads to promote the MSN "Road to the World Cup" portal . The portal's content includes individual player diaries on MSN Spaces, a Search Shootout penalty game and a Fan Zone Spaces competition. The exclusive content ...

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