30 Sep 1997
| by Richard Lord.
An innovative banner ad campaign to promote summer blockbuster Men In
Black has enjoyed unusual...An innovative banner ad campaign to promote summer blockbuster Men In
Black has enjoyed unusual ...
by Saatchi s theme that aliens were trying to take over the
Earth. Only the final banner, which ran during ...
site, clicking on a banner presented them with another slogan, based
around the movie s message ...
06 Jul 2009
| by Elizabeth Clifford-Marsh
half of internet users ignore banner ads....According to research by Harris Interactive, 46 per cent of US internet users say they ignore banner ads, and 17 per cent ignore search engine ads. Just 1 per cent find banner ads helpful in making ...
experts estimate that the average CPM for banner campaigns has fallen by approximately 25 per cent to 1.50. ...
07 Nov 2001
Film giant Twentieth Century Fox has launched a screen-shaking
banner ad for the release of martial arts movie Kiss Of The Dragon.
The single banner ad shakes the entire home page of each site it appears
on. It features the film's protagonist who appears to punch and crack
the screen ...
30 Oct 2009
| by Andrew McCormick
LONDON - Burger King has become one of the first brands to create an augmented reality banner ad...Augmented reality has so far mainly been the preserve of mobile apps and websites set up to show off the technology. But the burger chain has launched a US augmented reality banner campaign promoting its $1 value menu. The banner tells the viewer to hold up a $1 note to their web cam before a range ...
20 Aug 2009
| by Andrew McCormick
, has packed its technology into a banner ad; a move that threatens to breathe life into online display....The company has made it easy for users to view images, videos and web pages from a simple banner ad that opens up into an interactive wall that displays content in a Minority Report ...
technology into a banner ad, that advertisers can buy. On clicking-through, the ad takes users ...
06 Sep 2000
| by LISA SIMMONS
Sportinglife.com, the Press Association s online sports news site, is launching a banner ad...Sportinglife.com, the Press Association s online sports news site, is launching a banner ad campaign featuring live scores and news.
Claiming to be the first ever sports site to create a live sports news feed to a banner, the ads will include scores and news from all ten sports featured ...
01 Oct 1999
| by Stovin Hayter, Editor, Revolution.
Revolution has been banging on about how important all this digital
media stuff is for a couple of years now: that it s the future, the way
everyone will be doing business in a few years time.
01 Aug 1999
| by John Owen.
the cars
channel on Lycos to check out the UK s first video banner. The smile was
soon wiped from my ...
makes it tempting to see
the video banner as the answer to online advertising s woes. But of
course ...
the power of each execution.
The biggest danger is that by overselling the video banner, the industry ...
15 Dec 1999
Electronics giant Sony has launched the first streaming video banner campaign shot especially...Electronics giant Sony has launched the first streaming video banner campaign shot especially for the web. The ads promote the company's Mavica digital camera and are composed of a series of stills shot ...
are being promoted. Developed by new-media agency BMP interAction, the banners are on four sites: men ...
01 Jan 1999
| by Jon Scott.
A gay dating web site is aiming to allow marketers to target the pink
pound with email and banner...A gay dating web site is aiming to allow marketers to target the pink
pound with email and banner advertising.
OUT (www.out.org.uk), which has been set up by York-based digital ...
in emails, plus
banners.
...