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Snack brands target teens through social networks

Which? found that while a range of companies including Burger King, Haribo, Kellogg's and Kraft have scaled down or removed promotions aimed at children from their websites, others are using new techniques to deliver promotional messages to youngsters. YouTube, Bebo, MySpace and Facebook are the new ...

Pearl Drops to run brand integration on new Bebo drama

LONDON - Bebo, the global social networking site, has unveiled the first brand integration deal...The deal between Bebo and household and toiletries company Church Dwight UK, will see the site ... month period. The programme follows Bebo s inaugural online drama, KateModern , which received more ... , Rachel will have her own Bebo profile for viewers to befriend. Through this profile she will interact ...

Vox pop: Does the latest Lynx site make the most of web 2.0?

content created for interactive sites such as YouTube, Bebo, FHM and Flickr, the site promises a user ...

 

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