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Doritos looks for rock stars in Guitar Hero promo

. The social campaign will be supported by activity on MySpace, Facebook, Bebo, Twitter and Spotify. Doritos ...

Case studies - Trident chewing gum

-to-peer marketing on social networking site Bebo. Execution: Trident signed up to sponsor Bebo's online drama ... the winners and invited Bebo users to vote on how their journey should play out. Trident's campaign also saw ... , with scores of viewers visiting Trident's sponsored Bebo page and signing up to become friends of the brand. ...

Case studies - Snickers

that consumers could add to social networking sites including Facebook, MySpace and Bebo. The widget featured a ... -pointer. The widget also featured a game. Results: Get Some Nuts has become the most popular sponsored page on Bebo ...

Snack brands target teens through social networks

Which? found that while a range of companies including Burger King, Haribo, Kellogg's and Kraft have scaled down or removed promotions aimed at children from their websites, others are using new techniques to deliver promotional messages to youngsters. YouTube, Bebo, MySpace and Facebook are the new ...

Vital statistics

The study shows that half of all sponsored groups on web 2.0 sites such as Facebook, Bebo and MySpace have fewer than 1,000 members across Europe. Dozens of big-name brands including Adidas, Coca ... the huge potential of Facebook, Bebo and MySpace to engage audiences, most advertisers build social ...

Campaign study

. The game was promoted through social networking site Bebo and includes a viral mechanism to encourage players to forward it to their friends. The activity on Bebo formed a large part of the programme. CMW ... with their friends' eggs in the style of Super-Poke applications on social networking sites. Bebo members ...

Analysis: Web communities flex their muscle

. After it was picked up by the press, and spread to MySpace and Bebo, HSBC backed down, removed overdraft ...

 

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