Buena Vista seeks to drive bookings via web partners
28 Feb 2006 | by Susie Harwood
Buena Vista International (BVI) aims to forge closer partnerships with cinema sites and media
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Jobs | Agency Showcase | Ad creativeBuena Vista: The view from Hollywood
28 Feb 2006
Lee Jury, Buena Vista's UK marketing director, tells Susie Harwood how digital channels are helping...As the film industry obsesses over who will win the Oscars this month, Lee Jury, marketing director of Buena Vista International UK (BVI), is working out how he will get people into cinemas for Hollywood's next batch of releases. He is convinced digital marketing will help. BVI, part of the Walt ...
Letter from the editor
28 Feb 2006
However, this month, we've got into the spirit of things. In our cover story, Buena Vista UK's marketing director, Lee Jury, points out that, while all eyes are on the red carpet and awards podium in LA, he will be beavering away in the office, working out how to sell up to eight films at a time ...
Honda scores first with Civic 'vodcast'
28 Feb 2006 | by Susie Harwood
and Buena Vista trialled ads on podcasts last year. However, vodcasting could be more popular ...
