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Apple ads say don't trust Microsoft

Apple has created a series of ads slating Windows 7, the new operating system from Microsoft. In one, the 'Mac' in the ad says 'I'm sure I've heard that before' when the 'PC' says: "Windows 7 is out and it's not going to have any of the problems my last operating system had; trust me." Windows Vista ...

10 Years of the Revolution

10 years. In 1997, AOL, Lycos and Alta Vista were the next big things. 'Walled gardens', subscription

Classic FM rolls out free music to users

. The download offer is being run in association with Windows Vista, the new operating system launched last month ...

Buena Vista: The view from Hollywood

Lee Jury, Buena Vista's UK marketing director, tells Susie Harwood how digital channels are helping...As the film industry obsesses over who will win the Oscars this month, Lee Jury, marketing director of Buena Vista International UK (BVI), is working out how he will get people into cinemas for Hollywood's next batch of releases. He is convinced digital marketing will help. BVI, part of the Walt ...

Buena Vista seeks to drive bookings via web partners

Buena Vista International (BVI) aims to forge closer partnerships with cinema sites and media

 

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