New chair Justin Cooke says BIMA must reengage
26 May 2009 | by Andrew McCormick
served by trade bodies. The Institute of Practitioners in Advertising, Interactive Advertising Bureau ...
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Jobs | Agency Showcase | Ad creativeDisney, Coke and Microsoft back behavioural targeting guidelines
03 Jul 2009 | by Elizabeth Clifford-Marsh
The guidelines, backed by Google, Microsoft, Disney, Verizon, Coca-Cola, Procter Gamble and the Interactive Advertising Bureau, aim to make behavioural targeting more transparent, and to ensure data ... Bureau's release of its first behavioural targeting guidelines in March this year. The Good Practice ...
IAB updates guidelines for online video advertising
30 Apr 2009 | by Dan Leahul
LONDON - The Internet Advertising Bureau (IAB) has updated its best practice guidelines for online
Brands face behavioural targeting regulation
04 Mar 2009 | by Elizabeth Clifford-Marsh
the Internet Advertising Bureau's (IAB) launch of the UK's first self-regulatory guidelines for data.
Traditional marketers need not apply
03 Mar 2009 | by Kunal Dutta
radio's popularity. According to the RAB (Radio Advertising Bureau), nearly 60 per cent of digital radio ...
12 things you need to know about 2009
09 Jan 2009 | by Adam Woods
: Online adspend kicks TV into touch IAB (Internet Advertising Bureau) chief executive Guy Phillipson ...
Survival skills: How to avoid getting the chop
09 Jan 2009 | by Kunal Dutta
(Internet Advertising Bureau) is revamping its IAB Progress course, which includes a substantial search ...
Media giants to drive online currency
09 Jan 2009 | by Andrew McCormick
Media owners will be asked to foot the bill for creating a universal online planning currency. In return for their investment they will get a say in how UKOM is run, as well as board status alongside existing members the IAB (Internet Advertising Bureau) and the AOP (Association of Online Publishers ...
Pepsi spots the potential of QR codes
04 Dec 2008 | by Elizabeth Clifford-Marsh
ringtones and wallpaper. Jonathan Mew, head of mobile at the IAB (Internet Advertising Bureau), says ...
Digital display still strong (for now)
14 Nov 2008 | by Stephen Jakes
The latest figures from the IAB (Internet Advertising Bureau) and PwC (PricewaterhouseCoopers) show that digital is the only major display medium to be showing growth, with TV, radio, press and outdoor suffering declines. Big-name brands, such as BT, O2 and Nike, increased their spend on embedded ...
