IAB updates guidelines for online video advertising
30 Apr 2009 | by Dan Leahul
LONDON - The Internet Advertising Bureau (IAB) has updated its best practice guidelines for online
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Jobs | Agency Showcase | Ad creativeConde Nast to publish GQ on iPhone
21 Oct 2009 | by Jennifer Whitehead
will count towards GQ's Audit Bureau of Circulations figure. It will include features such as the ability ...
Brands face behavioural targeting regulation
04 Mar 2009 | by Elizabeth Clifford-Marsh
the Internet Advertising Bureau's (IAB) launch of the UK's first self-regulatory guidelines for data.
New IAB affiliate chair pledges to educate brands
03 Feb 2009 | by Andrew McCormick
's (Internet Advertising Bureau) Affiliate Marketing Council on a promise of educating brands about the sector.
Ad measurement ... for new ad metrics
28 Jan 2009 | by Staff
(European Interactive Advertising Association) and IAB (Internet Advertising Bureau) reveal that the real ...
Media giants to drive online currency
09 Jan 2009 | by Andrew McCormick
Media owners will be asked to foot the bill for creating a universal online planning currency. In return for their investment they will get a say in how UKOM is run, as well as board status alongside existing members the IAB (Internet Advertising Bureau) and the AOP (Association of Online Publishers ...
Networked for success
09 Jan 2009 | by Adam Woods
Powerful and important, ad networks are. Sexy, they are definitely not. However, figures from the IAB (Internet Advertising Bureau) show that networks now account for a whopping 41 per cent of all UK online display advertising. For this much maligned sector of the online ad market, the past five years ...
JICIMS failure gives rise to new measurement body
08 Dec 2008 | by Andrew McCormick
The new company will be called UKOM (UK Online Measurement) and will be run by the AOP (Association of Online Publishers) and the IAB (Internet Advertising Bureau), after the other two shareholders of JICIMs pulled out of the scheme. The IPA (Institute of Practitioners in Advertising) and ISBA ...
Pepsi spots the potential of QR codes
04 Dec 2008 | by Elizabeth Clifford-Marsh
ringtones and wallpaper. Jonathan Mew, head of mobile at the IAB (Internet Advertising Bureau), says ...
Diary: Questionnaire - Guy Phillipson
14 Nov 2008 | by Staff
LONDON - As well as being chief executive of the IAB (Internet Advertising Bureau), power networker
