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Disney, Coke and Microsoft back behavioural targeting guidelines

The guidelines, backed by Google, Microsoft, Disney, Verizon, Coca-Cola, Procter Gamble and the Interactive Advertising Bureau, aim to make behavioural targeting more transparent, and to ensure data ... Bureau's release of its first behavioural targeting guidelines in March this year. The Good Practice ...

BMRB reports surge in web use in 2005

The British Market Research Bureau's (BMRB) reported that growth in online usage doubled in 2005

Europeans flock to web rather than TV

medium, according to the European Interactive Advertising Bureau (EIAA).

Digital direct: The DMA needs to pay more attention to the rise of digital

Advertising Bureau?

Analysis: DMA voices email frustrations

, MD of IPT's email broadcast arm Email-Bureau, counters: "The onus for deliverability would lie ...

EMAIL MARKETING: We know where you live

rise in viewers on the first Saturday," says Asscher. RADIO ADVERTISING BUREAU RAISES PROFILE ... via email. The Radio Advertising Bureau (RAB), which is charged with raising the profile of radio ...

 

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