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Disney, Coke and Microsoft back behavioural targeting guidelines

03 Jul 2009 | by Elizabeth Clifford-Marsh

The guidelines, backed by Google, Microsoft, Disney, Verizon, Coca-Cola, Procter Gamble and the Interactive Advertising Bureau, aim to make behavioural targeting more transparent, and to ensure data ... Bureau's release of its first behavioural targeting guidelines in March this year. The Good Practice ...

JICIMS failure gives rise to new measurement body

08 Dec 2008 | by Andrew McCormick

The new company will be called UKOM (UK Online Measurement) and will be run by the AOP (Association of Online Publishers) and the IAB (Internet Advertising Bureau), after the other two shareholders of JICIMs pulled out of the scheme. The IPA (Institute of Practitioners in Advertising) and ISBA ...

 

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