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Brands face behavioural targeting regulation

the Internet Advertising Bureau's (IAB) launch of the UK's first self-regulatory guidelines for data.

Only training can solve skills crisis

marketing more effective," he adds. DIGITAL TRAINING - WHAT'S AVAILABLE? Internet Advertising Bureau ...

E-LAW: The Right Side Of The Law

Bureau UK (www.iabuk.net) immediately protested and suggested that the disruption would cause UK site ...

IAB slams EC plans for regulation

The Interactive Advertising Bureau (IAB) has criticised the European Commission's recommendation that the UK Government should have powers to regulate email marketing. The original proposal from the EC recommended Europe-wide opt-in for advertising by email and SMS in a bid to stop spam ...

VOX POP: Will the cookie directive hinder online businesses? A new directive could force web sites to gain consent before using cookies What are the implications? asks Mark Sweney

must give consent each time one is served to them. The Interactive Advertising Bureau (IAB) has ... Advertising BUREAU Cookies are essential to interactive advertising and e-commerce. The amendment ...

IAB pushes privacy standard.

The Internet Advertising Bureau is joining the push to set a standard on privacy for the UK...The Internet Advertising Bureau is joining the push to set a standard on privacy for the UK and European new-media industry. Danny Meadows-Klue, IAB chairman, said that the organisation "warmly welcomed" the attempt by ad-serving giant DoubleClick to set an industry-wide standard on privacy ...

 

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