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Conde Nast to publish GQ on iPhone

will count towards GQ's Audit Bureau of Circulations figure. It will include features such as the ability ...

Disney, Coke and Microsoft back behavioural targeting guidelines

The guidelines, backed by Google, Microsoft, Disney, Verizon, Coca-Cola, Procter Gamble and the Interactive Advertising Bureau, aim to make behavioural targeting more transparent, and to ensure data ... Bureau's release of its first behavioural targeting guidelines in March this year. The Good Practice ...

New chair Justin Cooke says BIMA must reengage

served by trade bodies. The Institute of Practitioners in Advertising, Interactive Advertising Bureau ...

IAB updates guidelines for online video advertising

LONDON - The Internet Advertising Bureau (IAB) has updated its best practice guidelines for online

Traditional marketers need not apply

radio's popularity. According to the RAB (Radio Advertising Bureau), nearly 60 per cent of digital radio ...

New IAB affiliate chair pledges to educate brands

's (Internet Advertising Bureau) Affiliate Marketing Council on a promise of educating brands about the sector.

New IAB affiliate chair pledges to educate brands

's (Internet Advertising Bureau) Affiliate Marketing Council on a promise of educating brands about the sector.

Ad measurement ... for new ad metrics

(European Interactive Advertising Association) and IAB (Internet Advertising Bureau) reveal that the real ...

Media giants to drive online currency

Media owners will be asked to foot the bill for creating a universal online planning currency. In return for their investment they will get a say in how UKOM is run, as well as board status alongside existing members the IAB (Internet Advertising Bureau) and the AOP (Association of Online Publishers ...

Networked for success

Powerful and important, ad networks are. Sexy, they are definitely not. However, figures from the IAB (Internet Advertising Bureau) show that networks now account for a whopping 41 per cent of all UK online display advertising. For this much maligned sector of the online ad market, the past five years ...

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