21 Oct 2009
| by Jennifer Whitehead
will count towards GQ's Audit Bureau of Circulations figure. It will include features such as the ability ...
03 Jul 2009
| by Elizabeth Clifford-Marsh
The guidelines, backed by Google, Microsoft, Disney, Verizon, Coca-Cola, Procter Gamble and the Interactive Advertising Bureau, aim to make behavioural targeting more transparent, and to ensure data ...
Bureau's release of its first behavioural targeting guidelines in March this year. The Good Practice ...
26 May 2009
| by Andrew McCormick
served by trade bodies. The Institute of Practitioners in Advertising, Interactive Advertising Bureau ...
30 Apr 2009
| by Dan Leahul
LONDON - The Internet Advertising Bureau (IAB) has updated its best practice guidelines for online
03 Mar 2009
| by Kunal Dutta
radio's popularity. According to the RAB (Radio Advertising Bureau), nearly 60 per cent of digital radio ...
03 Feb 2009
| by Andrew McCormick
's (Internet Advertising Bureau) Affiliate Marketing Council on a promise of educating brands about the sector.
03 Feb 2009
| by Andrew McCormick
's (Internet Advertising Bureau) Affiliate Marketing Council on a promise of educating brands about the sector.
28 Jan 2009
| by Staff
(European Interactive Advertising Association) and IAB (Internet Advertising Bureau) reveal that the real ...
09 Jan 2009
| by Andrew McCormick
Media owners will be asked to foot the bill for creating a universal online planning currency. In return for their investment they will get a say in how UKOM is run, as well as board status alongside existing members the IAB (Internet Advertising Bureau) and the AOP (Association of Online Publishers ...
09 Jan 2009
| by Adam Woods
Powerful and important, ad networks are. Sexy, they are definitely not. However, figures from the IAB (Internet Advertising Bureau) show that networks now account for a whopping 41 per cent of all UK online display advertising. For this much maligned sector of the online ad market, the past five years ...