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Conde Nast to publish GQ on iPhone

will count towards GQ's Audit Bureau of Circulations figure. It will include features such as the ability ...

Disney, Coke and Microsoft back behavioural targeting guidelines

The guidelines, backed by Google, Microsoft, Disney, Verizon, Coca-Cola, Procter Gamble and the Interactive Advertising Bureau, aim to make behavioural targeting more transparent, and to ensure data ... Bureau's release of its first behavioural targeting guidelines in March this year. The Good Practice ...

New chair Justin Cooke says BIMA must reengage

served by trade bodies. The Institute of Practitioners in Advertising, Interactive Advertising Bureau ...

IAB updates guidelines for online video advertising

LONDON - The Internet Advertising Bureau (IAB) has updated its best practice guidelines for online

Brands face behavioural targeting regulation

the Internet Advertising Bureau's (IAB) launch of the UK's first self-regulatory guidelines for data.

Traditional marketers need not apply

radio's popularity. According to the RAB (Radio Advertising Bureau), nearly 60 per cent of digital radio ...

New IAB affiliate chair pledges to educate brands

's (Internet Advertising Bureau) Affiliate Marketing Council on a promise of educating brands about the sector.

New IAB affiliate chair pledges to educate brands

's (Internet Advertising Bureau) Affiliate Marketing Council on a promise of educating brands about the sector.

Ad measurement ... for new ad metrics

(European Interactive Advertising Association) and IAB (Internet Advertising Bureau) reveal that the real ...

12 things you need to know about 2009

: Online adspend kicks TV into touch IAB (Internet Advertising Bureau) chief executive Guy Phillipson ...

 

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